If you're a small-business owner — or if you aspire to be — you have probably experienced first-hand how confusing it can be to set your business up online. You've probably pulled your hair out trying to figure out how to make a website, create a Facebook page, or send mass email to your customers. You've probably wondered if the effort is even worth it. Maybe you've given up on the idea all together.
Almost nine out of 10 adults in the United States use the Internet. If your business isn't online, you're missing out on the opportunity to reach a lot of people — current customers and new ones. (Pew Research Center)
Your customers want to connect with you. A recent study found that an emotional connection matters more than customer satisfaction. Online tools will help you build relationships with your customers — current and future. (Harvard Business Review)
Plus, Americans simply conduct a lot of business online. Online shopping has been on the rise for a long time, and it continues to grow.
In 2018, about 230 million Americans are expected to make a purchase online. And this number has been steadily rising...the online shopping thing is here to stay. (Statista Digital Market Outlook)
An online presence is more than a website. To fully take advantage of everything the internet has to offer, you'll also need social media and email.
When you've decided you want an online presence for your business, it can be confusing to know how to make it happen. One option is to hire someone to do it for you. But, that gets expensive fast.
I have spent decades helping clients build websites, use social media, and connect with their people in every way possible. But I recognize that small businesses can not always afford the services of a marketing pro. And I love small businesses. I want to help small businesses. So I've taken everything I know about using online tools to market a business and put it into an affordable online course.
The Online Marketing System course will teach you to build a website using WordPress — a versatile, professional tool that's perfect for businesses of all sizes. I will walk you through the steps of setting up a website for your business, including:
The Online Marketing System course will teach you how to use social media to grow your business, without letting it take over your life. I'll give you tips and strategies, including:
The Online Marketing System course will teach you how to use mass email to keep your customers thinking about your business. I'll walk you through the process, including:
The Online Marketing System course is offered completely online. You can access it from wherever you are, with whatever device you prefer. It's organized into a series of four modules and includes 19 individual lessons, plus a handful of PDFs for you to use as you plan and produce your online presence.
My name is Dr. Megan Mallicoat. I help businesses, non-profit organizations, and entrepreneurs connect with people by using online marketing effectively. I'm a marketing and public relations expert. I have more than 10 years of experience working in communications management and about 20 years of experience helping businesses navigate the digital world. Social media, web and print design, video editing, photography, writing, editing — it’s all my thing. I have a Ph.D. in mass communications from the University of Florida, and I also teach graduate and undergraduate courses in marketing and communications.
As a special thank you to you for becoming an inaugural member, you will receive a 30-minute phone consultation with Dr. Megan Mallicoat to talk about your business's marketing strategy. You can take advantage of this strategy session before or after you go through the course materials — it's up to you! This bonus is only available if you purchase The Online Marketing Course during our inaugural launch this week, though!
The Online Marketing System course is available to a limited number of people for a special introductory price this week only. It will never be offered at this price again.
What's the catch? There is no catch. The honest answer is simply that the course is new, and I want to get your feedback before doing a full-scale launch. You'll have lifetime access to the course — so you'll automatically receive any and all updates.
VIP Inaugural Member
The goal of this launch is to create a group of inaugural members who will give first-hand feedback that helps us to improve the course for our first full-scale launch. We want you to be part of that inaugural group! But, the offer is only available to a limited number of people, for a limited time.
The course is offered entirely online. There are four modules, each with several lessons. You'll learn about marketing strategy, how to build a website, how to manage social media for a business, and how to set up a mass email list. In addition to the video lessons, many lessons include PDF "tip sheets" to help you process and apply the information presented.
As an inaugural member, you'll receive lifetime access to the course. "Whose lifetime?" you might ask. Lifetime access refers to the life of the course. As long as we offer the course, you'll have full and complete access to it. The course is brand new right now, and our plan is to expand and develop it for years to come. It's a great deal to get in on the ground floor. We're offering it at a drastically reduced rate right now so that we can get your feedback and tailor it to your needs as a small business owner or entrepreneur.
The course is entirely self-paced. You could watch all of the lessons in a half-day if you want to, or you can spread them out and watch them little by little. It's up to you. We think you'll have the best success if you devote a few hours per week to watching the lessons, and then a few hours a week implementing what you learn.
No. That said, you do need to be open to learning about technical topics (or team up with someone who is open to learning). There's no way around the fact that building a website takes a little bit of technical know-how — though it requires less today than ever before. In the course, Dr. Megan Mallicoat will walk you through all of the technical topics, and you can receive extra support in our course Facebook group. And, if you want more in-depth support, we invite you to become a VIP inaugural member and receive 30 days of email tech support.
We will be so disappointed! We want everyone who purchases The Online Marketing System course to love it as much as we do. But, if you don't, we hope that you'll share your honest (and kind) feedback with us so that we can improve it. During our initial inaugural launch, we are not offering refunds — because the course is already so drastically reduced — but we will work with you to answer any lingering questions or solve any technical issues you may have. We're a woman-owned small business ourselves — and we hope you'll trust us to deliver a great product that will help you grow your business.
VIP Inaugural Member
Send an email to firstname.lastname@example.org!