How to choose a great web address for your website
So you’ve decided to create a website. Now what? Whether you plan to build it yourself or hire a web developer, there is an important decision you’ll need to make up front: What will your URL be? A URL, or uniform resource locator, is your address on the internet. It’s what comes after the “www.” […]
5 Reasons to Use a Facebook Business Page
I’ve noticed that small businesses often use a personal profile to do business on Facebook. Sometimes, I think this happens because the owner starts to talk about their business on Facebook using their own personal account. Little by little, they start using it more and more for business purposes and less and less for personal […]
5 Reasons to Do It All: Why Your Business Needs a Website, Social Media, and an Email List
I don’t understand it. I can’t afford it. I don’t have time. Those are the things I hear again and again from business owners thinking about creating space for their businesses online. And I get it. It’s a big deal — there are a lot of steps to finish, and many of them are confusing. But […]