How to choose a great web address for your website
So you’ve decided to create a website. Now what? Whether you plan to build it yourself or hire a web developer, there is an important decision you’ll need to make up front: What will your URL be? A URL, or uniform resource locator, is your address on the internet. It’s what comes after the “www.” […]
What exactly is a lead-generation tool used for?
In the online marketing world, there are several essential tools. You need a website, for example, and social media is essential too. An unsung hero of the things you’ll use to market your business online — something you might not anticipate needing — is a tool for lead generation. To understand what this kind of tool is […]
Why the big fuss about Facebook ads?
There are two basic kinds of ads on the internet: ads you ask for, and ads you don’t ask for. Ads you ask for appear when you search for something. Say, for example, you need to buy baseball pants for your t-ball player. So, you type “black baseball pants for size 7 kid” into your favorite […]