Megan Mallicoat
Megan Mallicoat
How to choose a great web address for your website
So you’ve decided to create a website. Now what? Whether you plan to build it yourself or hire a web developer, there is an important decision you’ll need to make up front: What will your URL be? A URL, or uniform resource locator, is your address on the internet. It’s what comes after the “www.” […]
3 Reasons to Fall in Love With Email Again
Email. The outdated older cousin of the website. Or is it? When many of us think about email, we remember it as one of the first internet-related technologies we experienced. It’s been around forever, it seems. Isn’t it outdated by now? Don’t people hate receiving it? Aren’t our inboxes overflowing with junk mail? Actually, no. […]
A behind-the-scenes look at what it costs to build a WordPress website yourself
Ages ago, in the dark ages of the internet, it was confusing, complicated, and expensive to have a website created for your business. Unless you were nerdy enough to make one yourself — or had access to a nerdy and generous friend or relative — it was a daunting process. Times have changed. Well, sort […]
What exactly is a lead-generation tool used for?
In the online marketing world, there are several essential tools. You need a website, for example, and social media is essential too. An unsung hero of the things you’ll use to market your business online — something you might not anticipate needing — is a tool for lead generation. To understand what this kind of tool is […]
5 Reasons to Use a Facebook Business Page
I’ve noticed that small businesses often use a personal profile to do business on Facebook. Sometimes, I think this happens because the owner starts to talk about their business on Facebook using their own personal account. Little by little, they start using it more and more for business purposes and less and less for personal […]
Why the big fuss about Facebook ads?
There are two basic kinds of ads on the internet: ads you ask for, and ads you don’t ask for. Ads you ask for appear when you search for something. Say, for example, you need to buy baseball pants for your t-ball player. So, you type “black baseball pants for size 7 kid” into your favorite […]
3 Reasons to DIY Your Website
Here’s a question many business owners struggle with: Do you have to hire a pro to build your website, or is it OK to DIY? If you’d asked me this question a few years ago, I would have sent you straight to a qualified professional. Don’t pass Go. In fact, as a young marketing-professional-slash-web-developer, clients […]
7 Reasons Why You Don’t Have Time to Put Social Media On the Back Burner
When you’re overwhelmed with everything that goes into running a small business, it’s easy to push social media off as something to tackle … later. It can seem like a digital black hole — something that sucks up all your time and keeps you from your customers. However, when approached strategically and carefully, social media can […]
5 Reasons to Do It All: Why Your Business Needs a Website, Social Media, and an Email List
I don’t understand it. I can’t afford it. I don’t have time. Those are the things I hear again and again from business owners thinking about creating space for their businesses online. And I get it. It’s a big deal — there are a lot of steps to finish, and many of them are confusing. But […]
3 tips for making decisions like a pro
It’s hard to know where to start when thinking about creating an online presence for your company. Even if you get along well with technology, it can be overwhelming. If technology intimidates you, the thought of getting your business online can be paralyzing. I believe that it’s difficult is because there are so many decisions […]